D.Efect creative director Egle Ziemyte loved irregularities, errors and contradictions from early on – while studying costume design, working as a part time model, a stylist and as a fashion editor for a lifestyle magazine. Separating “D” from “Defect” she created a double meaning to the brand name – in her designs she strives for the effect of the defect.

To see more of D.Efect, including past collections and campaign videos, click here.


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